Privacy Policy

Last Updated: January 1, 2025

1. Introduction

Your Optimal Lodging Option AB (“we,” “us,” or “our”) is committed to protecting your personal information. This Privacy Policy describes how we collect, use, and share data when you visit or interact with footballtravelguide.com (the “Website”). By using our services, you consent to the data practices described here. If you do not agree, please discontinue use of the Website immediately.

2. Information We Collect

2.1 Personal Data You Provide

  • Contact Forms: If you fill out a contact form or subscribe to a newsletter, we may collect your name, email address, or other identifying details.
  • User-Generated Content: Any reviews, comments, or feedback you submit voluntarily.

2.2 Automatic Data Collection

  • Cookies & Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your experience, remember preferences, and analyze site usage.
  • Google Analytics: We integrate Google Analytics to gather usage data such as pages viewed, time spent, referral sources, and general user behavior patterns. This helps us refine our content and user experience.

2.3 Affiliates and Third Parties

  • Booking.com Affiliate: Clicking affiliate links to Booking.com may result in cookies or other tracking to confirm bookings and attribute commissions. Any personal data you provide to Booking.com is managed under their own Privacy Policy.

3. How We Use Your Data

  • To Provide Services: We collect data to deliver content, hotel recommendations, and event travel guides.
  • To Improve Our Site: Usage data (via Google Analytics) helps us identify popular pages, user behavior, and performance issues.
  • For Affiliate Commissions: Tracking links ensure that if you book a hotel on Booking.com through our Website, we receive credit.
  • For Advertising: We may use Google Ads (AdWords) to promote our site. Data about clicks or campaign performance may be gathered and used to optimize our ad spending.

4. Sharing and Disclosure

  • Third-Party Service Providers: We may share information with trusted providers for analytics, payment processing, or advertising campaigns (e.g., Google Ads). They have access only to the data necessary to perform their services and must protect it and not use it for other purposes.
  • Legal Requirements: We may disclose your data if required to do so by law or in response to valid requests by public authorities.
  • Business Transfers: If Your Optimal Lodging Option AB is involved in a merger, acquisition, or asset sale, your data might be transferred. We will notify users if their personal information becomes subject to a new privacy policy.

5. Cookies and Tracking

  • Types of Cookies: We use session cookies (expire once you close your browser) and persistent cookies (remain until manually deleted or expired).
  • Your Choices: You can modify your browser settings to block cookies or alert you when cookies are sent. This may affect the functionality of the Website.

6. Data Retention and Security

  • Retention: We retain personal data only as long as needed for legitimate business purposes or to comply with legal obligations. Usage data for analytics may be stored indefinitely in aggregate form.
  • Security: We implement reasonable security measures to protect your data from unauthorized access or alteration. However, no method of transmission over the internet is 100% secure, so we cannot guarantee absolute security.

7. International Transfers

If you are located outside our main operating country, your data may be transferred to servers in another jurisdiction. Different privacy rules may apply, but we will take steps to ensure your information remains protected in accordance with this Privacy Policy.

8. Children’s Privacy

Our Website is not directed to individuals under 18. We do not knowingly collect personally identifiable data from children under 18. If we discover we have inadvertently collected personal data from a minor, we will take steps to delete it as soon as possible.

9. Your Rights

Depending on your jurisdiction, you may have the right to access, rectify, erase, or transfer your personal data. You may also have the right to object to certain processing activities or withdraw consent. To exercise these rights, contact us at [email protected].

10. Changes to This Policy

We may update this Privacy Policy at our discretion. Material changes will be posted on the Website, and the “Last Updated” date will reflect the latest revision. Continued use of the Website after policy changes indicates your acceptance of the revised terms.

Contact Us

If you have questions, comments, or concerns about this Privacy Policy, please contact us at:

Your Optimal Lodging Option AB footballtravelguide.com Email: [email protected]

We take your privacy seriously and appreciate your trust. By using our site, you acknowledge that you understand and agree to our practices as described herein.